Yui Yumekawa is the main protagonist of Idol Time PriPara and a sixth grader at Avocado Academy. She is a Lovely-Type Idol who prefers the brand Fantasy Time. She often adds "yume" in the middle or ends of her sentences, or says "Yumekawa" as a catchphrase, like Laala's "Capisce!". She is also the team leader of MY☆DREAM.