Leader of the Hatters, he is charming, flirtatious, laidback and loves black tea, Blood is nothing like the Mad Hatter, the character he represents. He rules the Hatter's Mansion area and is strongly hated by Mary Gowland for making his name known throughout the Land of Hearts. He is also involved in a civil war with the Queen of Hearts. Alice notices right away that he looks exactly like her ex-boyfriend. Nightmare created his face to look identically like her ex-boyfriend. Nightmare's reasons are not yet known.

Spoiler

In the beginning, he states he has no intention of loving Alice, and discusses trying to kill her. He even attempts to choke her at one point, and shoots at her during a ball held by his elder sister Vivaldi. However, like many others, Blood develops a strong interest in her, and antagonizes Julius just so Alice will leave Julius to stay with Blood, though she never actually leaves the Clock Tower. It is even suggested later in the manga that Blood is in fact jealous and directs his negative feelings at Alice. He does kiss Alice in chapter 35 and she likes it. He also brings her back to wonderland and declares that he will have more chances with Alice.