Alice is the mistress and heiress of Yotsuba Enterprises, an extremely successful business conglomerate. She is gentle and quiet, has a somewhat bubbly manner and is always calm. Due to her upbringing, she is a girl of many talents, however she sometimes says or does things which deviate from popular sentiment, shocking her friends. Despite her quiet nature, her anger is something to be wary of Cure Rosetta is Alice's Pretty Cure alter ego. She represents warmth.