The princess and ruler of Amagi Brilliant Park. She is a very cheerful and positive girl often seen with a smile on her face. She cares deeply about the amusement park as she is seen being concerned about the future of the amusement park and willing to do anything in order to preserve it.

Spoiler

Years ago, she was saved by a wizard who had been promised her in marriage. However,the King (Latifa's father) refused to keep his end of the bargain and tried to have the wizard executed. In revenge the wizard cursed Latifa with a spell that gradually removes her animus; a magical substance that all creatures from Maple Land require to continue living. However, as human happiness (or human animus) is a temporary source, she is able to draw sustenance from the park; albeit not sufficient for full strength, as she is seen to be permanently frail and weak. Her blindness in the novel may be derived from the same source. Another effect of the Wizard's curse means that Latifa does not age normally. Upon reaching the 1st of August, the day that she was cursed, all physical changes and memories revert back to the previous year; meaning that she lives in a year cycle of being 14. Moffle explained that this has been happening for the last 10 years.